Peet’s Coffee

When Alfred Peet opened his first coffee shop in Berkeley, California in April 1966, he started a coffee revolution. No one had ever seen coffee of this quality, roasted in this artisan manner, in America before. Peet’s hand-roasts its coffee in small batches, focusing on using superior-quality beans and a darker roasting style, producing coffee with depth of flavor, richness, and complexity. For more than four decades, Peet’s has attracted a growing family of loyal, almost zealous customers known as “Peetniks,” for whom a cup of coffee could only mean a cup of Peet’s. Maintaining an unrelenting commitment to quality, Peet’s remains the gold standard by which all other coffee is judged.