Red Bay Coffee owner Keba Konte has a simple mission: bring “Beautiful Coffee to the People.” A well-known artist and food entrepreneur in the Oakland community, Konte brought 10 years of experience in the coffee and food industry to Red Bay when he opened the first location in 2014. In the years since, the roastery and coffee bar has expanded to a second location and has become a beloved institution of Oakland’s growing small-batch roasting scene.
But Konte is interested in more than just serving great coffee. Red Bay is also committed to creating opportunities within the community at large while fostering single origin, fair trade, direct trade, organic and sustainable coffees. This mission underlies every step of the process, from sourcing to development to roasting. By hiring the formerly incarcerated, people of color, and the disabled, and employing innovative profit-sharing programs throughout the company, Konte hopes to make great coffee synonymous with economic empowerment. And with a focus on microroasted single-origin brews, he continues bringing beautiful– and delicious– coffee to the people.