We’ll set the scene: 1988. Belgium. Boy on bike. (Ok, make that a young man of 32.) An aspiring young homebrewer named Jeff Lebesch rides his mountain bike with “fat tires” through European villages famous for beer, while New Belgium Brewing Company was but a glimmer in his eye. Or basement. Because Jeff Lebesch would return to Fort Collins with an imagination full of recipes and a handful of ingredients ready to embark on a whole new journey. And then there was the beer. Jeff’s first two basement-brewed creations? Abbey and Fat Tire. To say the rest was history would be to overlook his wife’s involvement. Kim Jordan was New Belgium’s first bottler, sales rep, distributor, marketer, and financial planner, as well as the company’s longtime CEO. Bringing on Peter Bouckaert, a Belgian Brewmaster, in 1996 helped influence their love of sour beers. Moving forward, Peter would take the brewing reins as Jeff began pursuing other interests. In 2009, Jeff moved on completely, and NBB has continued to flourish with Kim, Peter, and a team of dedicated employee-owners at the helm. The Core Values and Beliefs on which Kim and Jeff built New Belgium Brewing Company continue on today: To manifest our love and talent by crafting our customers’ favorite brands and proving business can be a force for good.